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A Look at Twitter’s Beauty Universe

New data shows which brands generated the most engagement on the platform.

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By: Christine Esposito

Editor-in-Chief

From July 2019 to July 2020, there were more than 118 million Tweets about #beauty on Twitter, according to the social platform's first ever beauty trend report. During that time, the top 10 beauty brands driving the most engagement on the platform were:    Colour Pop Cosmetics Fenty Beauty  Morphe Kylie Cosmetics Fourth Ray Beauty Tarte Cosmetics Anastasia Beverly Hills Coloured Raine Cosmetics Elf Cosmetics Unilever   And, it seems as if the bird is all about the word; les...

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